Secrets of Content Writing Work
A Quick Review of SEO
Before going any further, it might do well to review a bit about just what SEO really is. By this point in time, you probably know that most people find new businesses with online searches. But do you know that few people will actually click on the links listed in the SERPs (Search Engine Results Pages) beyond the first five to seven listings? And when it comes to the second, third and pages beyond, if you get one out of every 1,000 people clicking these links, you are lucky! SEO is the use of keywords with the right amount of competition and used in such a way as to rank highly with the search engines, primarily Google and Yahoo. However, here is where you may get lost in the effective use of Search Engine Optimization.
SEO is More than Articles and Blogs
There are many kinds of content requiring the use of SEO to get found. SEO content isn’t just a series of articles and blogs, although those do form the backbone of most SEO campaigns. Content such as infographics, pictures, and videos are also considered to be content and as such, must strategically employ the right SEO keywords and terms in order for the crawlers to find that content and rank it. If your SEO specialist suggests using any other type of content within your SEO strategy, take the time to listen to what he or she has to say. Success may depend on it. After all, look at the rapid rise of Instagram and you’ll see just how popular pictorial posts really are.
Paid or Organic – SEO is What Counts
Also, you may not be aware of the fact that there is a difference in the kinds of sites you can publish your content on. Some sites don’t charge anything and other sites do charge to publish content. These are typically high ranking sites that will not take just anything. Also, in some searches, you literally pay for that top spot on Google. Those sponsored links on the very top of most, if not all, search pages are there because that business or individual paid for that particular keyword. That is called a paid search and of course, will be easily seen by anyone searching. If you want to be as sure as possible that your content or website is found, paid SEO can give you the best results. Talk to your SEO team to see which is right for you. Weigh the cost against results, but always understand that content writing is about more than just the written word. It’s an entire field of study so you need a team that does it all. That’s the key to making content writing work for you.
